Case Study - Groves School


Empowering Newton Grove School with actionable insights to improve student, parent, and faculty experience during the COVID-19 Pandemic.

Client Background

Newton’s Grove School is a private school in Mississauga, Ontario. The first private school in Mississauga, Newton’s Grove School has established a reputation for exceptional teach, outstanding university placement, and a progressive inquiry-based approach to learning that produces the highest results across academics, athletics, and the arts.

Always seeking to stay ahead of the innovation curve, Newton’s Grove School partnered with Heartbeat Ai to try and better understand how their students, parents, and faculty felt about returning to school in the fall of 2020, amidst the COVID-19 pandemic

Heartbeat Ai measured respondents from ~300 parents and faculty for the Newton’s Grove School Survey

The Challenge

Understanding the worries and concerns students, parents, and faculty have about returning to Newton’s Grove School amidst the COVID-19 pandemic and implementing effective strategies and protocols to adequately address these concerns.

After finishing the 2019/2020 school year off online because of COVID-19, students, parents, and faculty alike were eager to return to “normal. However, with COVID-19 cases being extremely high in Ontario region at the beginning of the 2020/2021 school year, innovative solutions and necessary precautions to ensure safety for everyone.

How can Newton’s Grove School administration make sure they understand how people feel about returning to school? And how can they know what to do to make sure they are addressing everyone's concerns appropriately?

The Solution

Newton’s Grove School partnered with Heartbeat AI to measure the emotional responses of over ~300 parents, students, and faculty in relation to their thoughts about having kids return to school amidst the COVID-19 pandemic in the fall of 2020

  • Heartbeat Ai was used to extract and quantify emotions and themes of parents and faculty to reveal key insights into concerns and necessary protocols to feel safe

  • This research allowed Newton’s Grove School to understand the implications of insights by mapping emotional drivers to students, parents, and faculty’s pain points

Newton’s Grove Schools effective engagement allowed them the agility to understand faster and implement earlier. 

How It Works

Heartbeat Ai makes it easy for organizations to sift through their text data; in this case, employee feedback - tag emotional words, and extract valuable themes and important insights in no time!

Some examples:

The Results

NGS was able to identify cohorts of parents and faculty that needed additional support and implement effective policies to help ease their concerns. Parents with young children and veteran faculty were among the most concerned segments of respondents. Heartbeat Ai allowed NGE to understand the collective pain points and create innovative solutions to address specific concerns. Creating a safer environment for students, parents and faculty alike!

It Doesn’t Stop Here

By using Heartbeat AI, Newton’s Grove School was able to sophistically emotionally profile their various segments of parents and faculty, uncovering pain points, areas of optimization and mitigate potential issues across the business. 

By conducting another survey with Heartbeat Ai, NGS will be able to monitor the improvement of their policies over time.

bar chart.png
emotions doughnut.png

Thank You

Please feel free to reach out with any questions, or if you’d like to book a discovery session to see how your organization can leverage the power of Artificial Emotional Intelligence to unlock valuable insights on your organization, its employees, customers and more!

Tobin Sydneysmith
Director of HX Analytics


Emotional Health In The Workplace


Decoding Human Emotions for Deeper Consumer Insights