This is a hypothetical case for the use of Artificial Emotional Intelligence (AEI), when dealing with a life insurance claim

This is an example of a customer journey of John McMillan, through his Life Insurance claim. This video outlines the importance for emotional intelligence, and how leveraging emotional AI can fundamentally change how organizations understand their users.

By uncovering the emotional drivers of your users, in this case, John, the life-time users of ABC Insurance. It allows the organization to understand truths about their users, and turn them into paths to treat people more meaningfully.